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Copyright © 2008 Aaron Russell. All rights reserved.
Monday, 26 May 2008

A week from today, on Monday 2 June, my life will be taking a slightly new direction as I begin working for digital marketing agency, Inbox Digital.
Inbox are an award-winning digital marketing agency specialising in online advertising and viral marketing. They have an impressive list of clients including names such as Vodafone, BMW, Panasonic and AOL.
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Tuesday, 20 May 2008
Get Out the Vote is an initiative by AIGA, the professional association of design, to encourage the American public to participate in the electoral process and vote for a presidential candidate. Designers from across the United States are invited to submit nonpartisan posters aimed at encouraging the voting public (or non-voting public as the case may be) to shun apathy and participate.
The initiative began in 2000 and was repeated for the electoral campaign of 2004 where 50,000 posters were printed and displayed in public places in communities across the states. AIGA are accepting submissions for this years campaign and so far here are a few that have caught my eye.
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Monday, 19 May 2008

This is the second in a two part article. In the first part I looked at the perceived value of design and creative services by small businesses and tried to paint a picture of why it might make sense for a small business to consider using a cheap, untrained, non-professional designer.
In this second part I look more closely at bigger business and why getting in to bed with one of the big boys could not only be financially rewarding, but also help you avoid the feast or famine scenario many freelancers experience.
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Tuesday, 13 May 2008

This is the first in a two-part article examining the perceived value of design and creative services by small businesses, and what options there are for the frustrated freelancer trying to earn an honest wage.
Exciting news, someone has asked you to quote for a project! You, being the conscientious professional that you are, spend an afternoon writing a detailed proposal and quote for the work involved. You then receive a response from your potential client explaining that your quote was considerably more expensive than they expected.
It turns out that their neighbour’s daughter’s 17 year old boyfriend (who is apparently quite good at Photoshop) has offered to do it for a fraction of your price. I’m afraid your potential client can’t afford to pay you any more than £150 for a brand new website, logo design and business cards.
Yes. Sounds very familiar doesn’t it? It’s a story I’m sure all freelance web and graphic designers have experienced.
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Monday, 12 May 2008

There is one obvious and very quick way to boost you online social media presence. Link to your various profiles and ask people to follow you.
So, here we go…
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Saturday, 10 May 2008
Fellow blogger and designer, Florida-based Irishman Brian Yerkes recently invited bloggers to post images of their business cards. Here’s my contribution.
Monday, 5 May 2008
Most online shop-fronts follow a tried and tested formula. Users expect to be able to browse the shop in exactly the same way as every other online shop they browse. But sometimes this can be a little bland. Wouldn’t it be great if we could bring online stores to life for a truly interactive and fun shopping experience?
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When using jQuery, have you ever wondered how to test whether an element exists using a selector? It’s not as simple as it seems so I thought I’d share how it’s done here.
Ten weeks since beginning self employment and my life has changed beyond recognition - sometimes for the better, sometimes for the worse. What can I tell you about being a freelancer? What’s it really like?
When I began this blog earlier this year, I made a few pledges to myself: to refrain from personal posts; to keep to a regular posting pattern; and not to mention it if I slip from that pattern. Today I throw out the rulebook.
The backlash towards table-based design has become so passionately fought over that web designers can forget that tables still play an important role in modern web design.
Many of you that have followed me for a while will know that I’ve always combined my freelance work with full-time employment. Well guess what?
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Copyright © 2008 Aaron Russell. All rights reserved.