What would make you buy more professional fonts?

I bought a new font this weekend. I bought Tungsten from the Hoefler & Frere-Jones foundry. It cost me USD $99 – a sum of cash that isn’t going to break the bank, but considering there is a very real chance that I may end up never using the typeface in a commercial, money-making project, it’s not an amount to be sniffed at either.

Tungsten is the latest in only a very small handful of commercial fonts that I have ever bought. Considering I work in the creative industry, I don’t think I’ve bought many fonts at all. But I expect I’ve bought more than many others – especially other web designers.

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