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Copyright © 2008-2009 Aaron Russell. All rights reserved.
Tuesday, 28 October 2008
As we rapidly approach the season of merriment, so too we will start seeing the annual public service advertisement campaigns demonstrating in increasingly graphic ways all the bad stuff that can happen when we drink and drive.
When flicking through my feeds earlier today I happened across this clever little poster campaign by Russian Bear Vodka.

As a social responsibility initiative, Russian Bear Vodka “propoganda” posters were placed on walls facing mirrors in the bathrooms of pubs and clubs. At first glance, the posters seemed to be in Russian. But when patrons looked into the mirror, the Cyrillic letters were reversed to read in plain English “Real Men Don’t Drink and Drive”.

Very clever! I spotted this Russian Bear Vodka campaign over at adgoodness – a site well worth bookmarking for your regular dosage of clever advertising campaigns.
Wow, that’s quite impressive. I guess that this poster would have a real impact upon an ‘onlooker’ viewing it and realising its design-dimension (as it were) upon first sight. It’s also fair to assume that this kind of advertising will have a lasting impact on people.
On the downside, I would bet that some unscroupulous copycat alcohol company will mimic this kind of design to advertise alco-pops to teens.
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This site is proudly powered by WordPress. If you like what you see, why not subscribe?
Copyright © 2008-2009 Aaron Russell. All rights reserved.