Is search engine optimisation unnecessary?

How does your site fare in the search engines? Have you ever thought of hiring a search engine ‘expert’ to improve your site’s search engine positioning?

Friend of mine, web designer-developer, SEO consultant and all-round good guy, Eggman John (who from now we’ll just call John) recently posted an article outlining seven reasons why you don’t need SEO. John’s article caused a bit of a stir amongst the SEO community, but there is a lot of sense in what he says.

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