I bought a new font this weekend. I bought Tungsten from the Hoefler & Frere-Jones foundry. It cost me USD $99 – a sum of cash that isn’t going to break the bank, but considering there is a very real chance that I may end up never using the typeface in a commercial, money-making project, it’s not an amount to be sniffed at either.

Tungsten is the latest in only a very small handful of commercial fonts that I have ever bought. Considering I work in the creative industry, I don’t think I’ve bought many fonts at all. But I expect I’ve bought more than many others – especially other web designers.

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I suppose I should start this article with the caveat that I have only been self employed on a full time basis for about four months. I am not a financial expert or advisor – heck, I don’t even know what they really do in the city. I certainly don’t have a glass ball or any other means of seeing into the future. But I have an opinion.

If the media is to be believed (and I’m not doubting them) we are in the midst of a global economic crisis possibly more serious than that of the great economic depression of the 1930s.

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