This is the second in a two part article. In the first part I looked at the perceived value of design and creative services by small businesses and tried to paint a picture of why it might make sense for a small business to consider using a cheap, untrained, non-professional designer.
In this second part I look more closely at bigger business and why getting in to bed with one of the big boys could not only be financially rewarding, but also help you avoid the feast or famine scenario many freelancers experience.
[Read more →]
When commissioning a designer or developer to assist with a web project, it is vital to write a constructive project brief. When a client takes the time to put their thoughts and aims to paper it helps both parties work together and get through the project as smoothly as possible.
A well thought-out brief allows the client to think about and formalise exactly what they want to achieve from the project. And a good brief will help the freelancer no end by providing a documented point of reference to work to.
By shining light on the project and communicating with each other as clearly as possible from the outset, important issues and questions can be addressed before the project begins. This ultimately ensures the client gets better value for their money.
[Read more →]
