Swimming with big fish (finding the perfect client): Part 1

This is the first in a two-part article examining the perceived value of design and creative services by small businesses, and what options there are for the frustrated freelancer trying to earn an honest wage.

Hi, I’d like a new website please

Exciting news, someone has asked you to quote for a project! You, being the conscientious professional that you are, spend an afternoon writing a detailed proposal and quote for the work involved. You then receive a response from your potential client explaining that your quote was considerably more expensive than they expected.

It turns out that their neighbour’s daughter’s 17 year old boyfriend (who is apparently quite good at Photoshop) has offered to do it for a fraction of your price. I’m afraid your potential client can’t afford to pay you any more than £150 for a brand new website, logo design and business cards.

Yes. Sounds very familiar doesn’t it? It’s a story I’m sure all freelance web and graphic designers have experienced.

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