How does your site fare in the search engines? Have you ever thought of hiring a search engine ‘expert’ to improve your site’s search engine positioning?

Friend of mine, web designer-developer, SEO consultant and all-round good guy, Eggman John (who from now we’ll just call John) recently posted an article outlining seven reasons why you don’t need SEO. John’s article caused a bit of a stir amongst the SEO community, but there is a lot of sense in what he says.

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Search engine optimisation (SEO) is something of a dark art practised only by highly trained ninja web gurus. We call them SEO consultants. Due to the highly secretive nature of their work, ordinary mortals often don’t know where to start when it comes to SEO.

A good SEO consultant can turn an obscure website buried in Google’s supplemental index into a money making enterprise. At a cost. However, there are many easy hits that web designers like you and I can and should be doing to their websites to improve search engine positioning.

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