Five easy ways to improve your site’s search engine rankings

Search engine optimisation (SEO) is something of a dark art practised only by highly trained ninja web gurus. We call them SEO consultants. Due to the highly secretive nature of their work, ordinary mortals often don’t know where to start when it comes to SEO.

A good SEO consultant can turn an obscure website buried in Google’s supplemental index into a money making enterprise. At a cost. However, there are many easy hits that web designers like you and I can and should be doing to their websites to improve search engine positioning.

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