Swimming with big fish (finding the perfect client): Part 2

This is the second in a two part article. In the first part I looked at the perceived value of design and creative services by small businesses and tried to paint a picture of why it might make sense for a small business to consider using a cheap, untrained, non-professional designer.

In this second part I look more closely at bigger business and why getting in to bed with one of the big boys could not only be financially rewarding, but also help you avoid the feast or famine scenario many freelancers experience.

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