When developing MPU and banner advertising in Flash, designers have to work within strict file size limits. Publishers usually limit the initial load to 30k or 40k (which doesn’t get you much) and sometimes allow a subsequent polite download of a further 50k or 60k (which doesn’t get you much more).
Below are some of the techniques and rules that designers should follow in order to reduce and minimise the file size of their Flash animations.
Avoid bitmap images
Try and use as few bitmap images and graphics as possible. Instead use vector graphics imported from Illustrator or drawn natively in Flash. Vectors have a much smaller footprint than bitmaps and are easier to manipulate and animate too.
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Rather than add to the already filled-to-the-brim Digg bin of top 10 tips for web design, I thought it would be interesting to look at what YOU think are your top tips for web design.
Johnathon Longnecker in Top 10 tips for creating kick awesome websites says:
“Your web typography will set your design apart from other studios. Study optimum line heights, widths and look for inventive ways to guide the viewer through your layout only using CSS rules. Flash replacement (sIFR) is alright, but don’t overuse it.”
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