If there is one thing I wish I could convince all my clients of, it’s the value of expertly written copy. But that’s a really hard thing to communicate to a client without it sounding like a direct criticism of their command of the English language.

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Most online shop-fronts follow a tried and tested formula. Users expect to be able to browse the shop in exactly the same way as every other online shop they browse. But sometimes this can be a little bland. Wouldn’t it be great if we could bring online stores to life for a truly interactive and fun shopping experience?

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