iPod flex conceptual 3D model

The iPod has had a significant impact on the digital media market with Apple taking the lion’s share of the MP3 player market. I was asked to visualise a conceptual design for their new range of iPods and create lifelike 3D models.

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A large sized display combined with small form factor is the Holy Grail for mobile devices. This can only be achieved with flexible screen technology.

“the only way to add the key advantage of size – allowing larger displays in smaller, pocket-size mobile devices – is by actually making the displays rollable”
Karl McGoldrick, Phillips

To support my iPod flex design, I developed a brand and strapline in keeping with the style of Apple’s established iPod identity.